ACTIVISM DASHBOARD
October 5, 2006

MONTHLY ACTIONS SINCE DiA

Date Total Actions Taken
July 2005 16,597
August 2005 2,085
Sept 2005 11,101
October 2005 13,342
November 2005 9,507
December 2005 6,970
January 2006 8,129
February 2006 14,636
March 2006 10,310
April 2006 8,912
May 2006 17,049
June 2006 9,203
July 2006  7,302
Aug 2006  6,324
Sep 2006 15,483
Oct 2006
  2,897


UNIQUE ACTIVISTS
(supporters taking action on DiA)
July 1: 0 activists
Sept 8: 11,501 activists
Nov 11: 16,608 activists
Dec 31: 18,266 activists
March 1: 21,920 activists
June 2: 25,400 activists
Oct. 5: 33,547 activists
2001-2005: 27,600 Capwiz activists

UNIQUE MAIL OPENERS
December 2005            23,292
January 2006               
23,122
February 2006
              28,667
March 2006                  23,687
April 2006                    
20,642
May 2006                    
26,246
June 2006                     17,983
July 2006                      20,500
August 2006                 28,047
Sept 2006                     32,805
Oct 2006                      10,520
Total Opening 2006       71,691

YEARLY ACTIVIST ACTIONS

2005 (Capwiz and DiA): 116,926
2004: 46,706
2001 to 2003: 40,317
2006: 100,257
Total Letters to the Editor in DiA: 910
Petition (strict DiA petitions) Sign Ups: 4,162

 

ACTIVIST SUPERLATIVES

3859 activists have taken 10+ actions
1134 activists have taken 25+ actions
229 activists have taken 50+ actions
300 Super Activists Accepted Frequent Action Award of Worstpills.org for 1 years


Numbers on June 2
3058 activists have taken 10+ actions
743 activists have taken 25+ actions
106 activists have taken 50+ actions

Numbers on March 1 
1873 activists have taken 10+ actions
258 activists have taken 25+ actions
22 activists have taken 50+ actions


Meet the Activists in the
Activists' Lounge

PUBLIC CITIZEN AND
ACTIVIST SUCCESSES
Get Updates from Public Citizen Staff

Online DiA Transactions:
Total 1,114 for $52,587.44

 

 

 

LIST MEMBERS

July upload to PCAN: 2,907
Mailable Activists in PCAN now: 37,240 (June 2 17,833)
21,255 of PCAN have taken at least one action.

2007 Goal: 54,040 (+25%) through:

  • tell-a-friend (finally picking up speed, over 2100 told about Susan Dudley),
  • new media out reach,
  • Care2 petitions
  • List share with MoveOn
  • Testing on Citizen.org

New Activists in June: 68
New Activists in October:
207
Since 7/05: 4,178 Signed Up from the Sign Up Page
Sign ups per day run from 1 to 60

Sign up for PCAN

Email Address:

Visit the Vault
for an Archive of Citizen Directs,
the PCAN monthly activist update

Benchmark Study (with some flawed methodology) shows average of 25 to 26 percent open rate with open rates declining -- possibly due to preview panes. Click rate was about 9 percent.
PCAN subscribers generally click at a slightly higher (1 - 2 percent higher for both open and click) except during the late summer when they open and click less and when they are new to the list when they open and click at a higher rate. Testing of subject lines suggests PC activists are less sensitive to subject lines and probably opening a mail based on seeing it's from Public Citizen.  Members like reports. Activists prefer actions.

 

PUBLIC CITIZEN OUTREACH

Public Citizen Podcasting
Staff outrages/mp3 total downloads:
12,000 (1,900 of them for Tyson's dropping gas prices in the last week!)(available via itunes, podcast.yahoo.com and podcast.net)
Hear Outrage of the Week (w/solution)

2006 page views of
Alerts: 50,343
over 1,200 of them in the last five days

(make sure your alerts are posted
and up-to-date)

PCAN pages including alerts receive 12 percent of all traffic going to citizen.org

24,282 new supporters across all lists have come in from sign up pages, actions, petitions, donations.

See 11 top performing alerts at the
PCAN 11

Get the PCAN Mission

Schedule Your Alert for Citizen Direct

Sightings:
Google ads for Tyson on Colbert

Local Google ads for Bonnie Raitt
National Google ads for Wal-Mart

Fark.com sent 30,000 page views to CUW
Digg.com
Netscape.com
Craigslist.org
Various blogs
Facebook.com
myspace.com
Flcker.com

Next:
more MySpace.com
Youtube.com
Orkut
Major blog

Know an Intern?
Online Initiviatves Is Recruiting
 

Public Citizen around the world. 

This page is not for linking to the Web.
This page is not for linking to the Web.
Got a question? Ask me. -- Royelen


January 23, 2018

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