Healthcare Providers’ Pledge

Keep Infant Formula Marketing Out of Offices and Clinics

All major healthcare provider organizations recognize the benefits of breastfeeding and the risks of formula feeding for both infants and mothers. Moreover, there is an overwhelming consensus that clinicians should recommend and support exclusive breastfeeding for the first six months of life to new mothers.

Research demonstrates that marketing of infant formula in doctors’ offices and clinics, including the distribution of samples, coupons, and other gifts, negatively affects the duration and exclusivity of breastfeeding. The presence of these materials in healthcare settings sends the message to patients that providers endorse formula feeding over breastfeeding.

In 2012, the American Academy of Pediatrics adopted a resolution to “advise pediatricians not to provide formula company gift bags, coupons, and industry-authored handouts to the parents of newborns and infants in office and clinic settings.”

Furthermore, the Surgeon General’s 2011 Call to Action to Support Breastfeeding highlights the need to “ensure that the marketing of infant formula is conducted in a way that minimizes its negative impacts on exclusive breastfeeding." The Call to Action also states that we must “ensure that health care clinicians do not serve as advertisers for infant formula.”

By pledging to keep their offices free of infant formula marketing materials, healthcare providers can do what is best for their patients’ health and avoid unwittingly serving as formula marketers.

Add your name below to sign the pledge


I, the undersigned, am committed to providing healthcare for my patients that is based on the best available scientific evidence, not marketing or advertising.

Recognizing the well-established importance of breastfeeding for the health of mothers and babies, I recommend breastfeeding to my patients, unless there are medical reasons for not doing so. While decisions regarding children’s feeding must ultimately be made by families, as a healthcare provider I recommend the option that is most advantageous for my patients’ health.

I recognize that the presence of any marketing or promotional materials provided by commercial infant formula makers in healthcare settings has been demonstrated to undermine the advice I give to my patients. Therefore, in the best interest of my patients, I pledge not to provide commercial samples, coupons or any other promotional materials produced by the infant formula industry to my patients. I pledge to keep my office free of any advertisements for infant formula.

*If you are not a healthcare provider, please do not sign. Please send your provider a link to this page.

Note: When you sign this pledge, we will keep you updated on any developments in this campaign.

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1-25 of 82 signatures
Number Date Name Location Add a Comment
82 Sat Apr 05 14:38:59 EDT 2014 Veronica Falcao Mountain View, CA 214 -->213In addition to pledging not to promote formula, I also pledge to support breastfeeding by providing direct support, education and assistance so that both mother and baby thrive in their breastfeeding relationship.
81 Fri Jan 31 20:59:16 EST 2014 Michelle Sanders, MS, IBCLC overland park, KS
80 Mon Dec 23 13:23:05 EST 2013 Lauren Hanley Boston, MA
79 Fri Nov 15 14:40:43 EST 2013 Katie Eagle Minneapolis, MN
78 Thu Oct 31 06:19:14 EDT 2013 Scott Kasmer Greensburg, PA
77 Tue Oct 29 13:00:42 EDT 2013 Rebecca Mannel Oklahoma City, OK We are proud to have 27 bag free hospitals now in Oklahoma!
76 Wed Sep 11 14:42:30 EDT 2013 Angelica Pasasi Los Angeles, CA
75 Wed Sep 11 14:23:50 EDT 2013 Amanda Alulema Los Angeles , CA
74 Tue Sep 10 18:19:15 EDT 2013 Alicia Dermer Freehold, NJ
73 Thu Sep 05 11:14:41 EDT 2013 Cassondra Franco Salida, CO
72 Thu Feb 21 22:23:35 EST 2013 Natasha Fair Muskegon, MI Formula feeding is the longest lasting uncontrolled experiment lacking informed consent in the history of medicine. - Frank Oski, John Hopkins.
71 Tue Nov 13 21:56:51 EST 2012 James Murphy San Diego, CA
70 Mon Sep 17 10:09:42 EDT 2012 Touraj Shafai Riverside, CA American Academy of Pediatrics new policy has recommended that pediatricians do not give any formula samples to parents. Doing so is unprofessional and unethical. I practice in city of Riverside, Ca. All More....
69 Sat Sep 15 20:23:39 EDT 2012 Andrea Kuster San Francisco, CA
68 Wed Aug 29 11:06:21 EDT 2012 Rachel Silber Gaithersburg, MD Promotion of exclusive breastfeeding as the optimal choice for maternal and children's health is vital
67 Sat Aug 25 02:29:15 EDT 2012 Eudoxie AtLee Bender albany, NY Give the breast a break!
66 Sat Aug 25 02:28:23 EDT 2012 Eudoxie AtLee Bender albany, NY Give the breast a break!
65 Thu Aug 16 12:19:04 EDT 2012 donna brooks Greenville, NC
64 Thu Aug 16 00:04:51 EDT 2012 katie hamilton redondo beach, CA
63 Wed Aug 15 01:18:58 EDT 2012 Kitty Phinney Edgewood, NM
62 Wed Aug 15 00:40:16 EDT 2012 Salome Gatdula Stockton, CA
61 Tue Aug 14 23:13:15 EDT 2012 Bianca Munoz China Grove, NC
60 Tue Aug 14 21:53:52 EDT 2012 Terrain Shell Big Lake, AK
59 Tue Aug 14 21:39:25 EDT 2012 Christine Dobkins Midland Park, NJ
58 Tue Aug 14 20:37:39 EDT 2012 Liz Brooks Wyndmoor, PA HCPs market good healthcare, not products.
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