Healthcare Providers’ Pledge
Keep Infant Formula Marketing Out of Offices and Clinics
All major healthcare provider organizations recognize the benefits of breastfeeding and the risks of formula feeding for both infants and mothers. Moreover, there is an overwhelming consensus that clinicians should recommend and support exclusive breastfeeding for the first six months of life to new mothers.
Research demonstrates that marketing of infant formula in doctors’ offices and clinics, including the distribution of samples, coupons, and other gifts, negatively affects the duration and exclusivity of breastfeeding. The presence of these materials in healthcare settings sends the message to patients that providers endorse formula feeding over breastfeeding.
In 2012, the American Academy of Pediatrics adopted a resolution to “advise pediatricians not to provide formula company gift bags, coupons, and industry-authored handouts to the parents of newborns and infants in office and clinic settings.”
Furthermore, the Surgeon General’s 2011 Call to Action to Support Breastfeeding highlights the need to “ensure that the marketing of infant formula is conducted in a way that minimizes its negative impacts on exclusive breastfeeding." The Call to Action also states that we must “ensure that health care clinicians do not serve as advertisers for infant formula.”
By pledging to keep their offices free of infant formula marketing materials, healthcare providers can do what is best for their patients’ health and avoid unwittingly serving as formula marketers.
Add your name below to sign the pledge
I, the undersigned, am committed to providing healthcare for my patients that is based on the best available scientific evidence, not marketing or advertising.
Recognizing the well-established importance of breastfeeding for the health of mothers and babies, I recommend breastfeeding to my patients, unless there are medical reasons for not doing so. While decisions regarding children’s feeding must ultimately be made by families, as a healthcare provider I recommend the option that is most advantageous for my patients’ health.
I recognize that the presence of any marketing or promotional materials provided by commercial infant formula makers in healthcare settings has been demonstrated to undermine the advice I give to my patients. Therefore, in the best interest of my patients, I pledge not to provide commercial samples, coupons or any other promotional materials produced by the infant formula industry to my patients. I pledge to keep my office free of any advertisements for infant formula.
*If you are not a healthcare provider, please do not sign. Please send your provider a link to this page.
Note: When you sign this pledge, we will keep you updated on any developments in this campaign.
|Number||Date||Name||Location||Add a Comment|
|92||Mon Aug 01 11:21:19 EDT 2016||, IA||<script>alert(123)</script>|
|91||Mon Aug 01 11:20:26 EDT 2016||, IA|
|90||Wed May 18 23:29:17 EDT 2016||Mario Ramírez||San Juan, PR||Breastfeeding is the NORM, anything else is an intervention.
"First, do no harm"
|89||Wed May 18 05:39:50 EDT 2016||Lea Minton||Hauula, HI|
|88||Thu Mar 24 17:43:17 EDT 2016||Miriam Labbock||Pittsboro, NC||Way overdue!!|
|87||Thu Aug 07 12:16:47 EDT 2014||Hilary Coyne||Idaho Falls, ID|
|86||Wed May 21 13:32:47 EDT 2014||Dawnelle Gordon||Dubuque, IA|
|85||Tue May 20 17:25:24 EDT 2014||aura avila||columbus , OH||Breastfeeding benefits society!|
|84||Wed Apr 23 16:58:47 EDT 2014||Diane DiSandro||Audubon, PA|
|83||Sat Apr 05 14:38:59 EDT 2014||Veronica Falcao||Mountain View, CA||214 -->213In addition to pledging not to promote formula, I also pledge to support breastfeeding by providing direct support, education and assistance so that both mother and baby thrive in their breastfeeding relationship.|
|82||Mon Dec 23 13:23:05 EST 2013||Lauren Hanley||Boston, MA|
|81||Thu Oct 31 06:19:14 EDT 2013||Scott Kasmer||Greensburg, PA|
|80||Tue Oct 29 13:00:42 EDT 2013||Rebecca Mannel||Oklahoma City, OK||We are proud to have 27 bag free hospitals now in Oklahoma!|
|79||Tue Sep 10 18:19:15 EDT 2013||Alicia Dermer||Freehold, NJ|
|78||Tue Aug 14 23:13:15 EDT 2012||Bianca Munoz||China Grove, NC|
|77||Tue Aug 14 21:39:25 EDT 2012||Christine Dobkins||Midland Park, NJ|
|76||Mon Aug 13 08:18:54 EDT 2012||Kelley Lawrence||Mooresville, NC|
|75||Sat Aug 04 08:53:44 EDT 2012||Elizabeth Reed||New York, NY|
|74||Sun Jul 29 09:59:22 EDT 2012||Migxenia Maldonado||San Juan, PR|
|73||Sun Jul 29 09:26:51 EDT 2012||mariana iriarte||San Juan, PR|
|72||Sun Jul 29 09:15:20 EDT 2012||Ana Parrilla-Rodriguez||San Juan, PR|
|71||Tue Jul 24 16:53:24 EDT 2012||Ellen Felley||Philadelphia, PA|
|70||Sat Jul 21 17:17:09 EDT 2012||Nathan Boddie||Bend, OR|
|69||Fri Jul 20 20:45:59 EDT 2012||Alicia Dermer||Freehold, NJ|
|68||Fri Jul 20 09:46:06 EDT 2012||Jesanna Cooper||Birmingham, AL|