Tell the Federal Trade Commission to Pass New Policies to Protect Kids’ Online Privacy
Update COPPA to Help Parents Protect Kids from Online Marketers
Since 1998, the Children’s Online Privacy Protection Act (COPPA) has protected children under 13 by requiring that commercial websites seek parental consent before gathering kids’ personal information.
But times have changed. Today, many kids are almost always connected to the Internet — and marketers know it. Mobile phones, tablets and gaming devices have changed the landscape of the Internet, and COPPA needs to change, too.
Today, corporations are collecting children’s data through invasive “behavioral” tracking. Using these techniques, marketers track kids’ behavior by leaving “invisible” cookies and other identifiers. Companies also collect children’s location data when they use mobile devices. With this data, marketers can directly target kids with tailored ads all around the Internet.
The new COPPA rules would give parents and caregivers control over the data that corporations can collect from children. However, not surprisingly, these proposed rules have sparked opposition from powerful industry lobbyists. Companies that stand to profit by manipulating children and violating their privacy want to undermine the protections an updated COPPA would provide.
It’s time to strengthen the legislation that has done so much to protect children over the past 14 years.
Add Your Name to the Petition Below
We, the undersigned, call on the Federal Trade Commission to pass new rules to bring the Children’s Online Privacy Protection Act up to date. The new rules will empower parents and caregivers to control how their children’s personal information is collected and used. We urge the Commission to help parents protect children’s online privacy from corporate marketers.
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